FDA-TRACK Update: CTP combats youth tobacco use through “The Real Cost” campaign

On Track: The FDA-TRACK Monthly Newsletter

Learn More: Center for Tobacco Products (CTP) Tobacco Prevention Campaign

FDA’s Center for Tobacco Products (CTP) national youth tobacco prevention campaign, “The Real Cost,” was awarded a gold Effie in the Disease Awareness and Education category at the 2015 North American Effie Awards in June 2015. The campaign was recognized as one of the most effective marketing efforts of the past year for its insightful communications strategy, outstanding creative, and success in market. The Effie is a prestigious award for all areas of marketing communications.

“The Real Cost” campaign launched in February 2014 and is the FDA’s first national public education campaign designed to prevent young people from using tobacco and to reduce the number of kids ages 12-17 who smoke. The campaign aims to make teens hyperconscious of the real cost of every cigarette through breakthrough, fresh portrayals of the health and addiction risks of tobacco. Paid media for the campaign is reaching more than 95 percent of the target audience and has generated more than 3 billion digital impressions on youth-focused websites.

CTP is investing in a number of public education campaigns and plans to launch future campaigns to help educate the public – especially youth – about the dangers of regulated tobacco products. Rooted in science, these efforts are directly linked to FDA’s authority to regulate the marketing and sales of tobacco products.  To track progress on CTP’s public education campaign outreach, please visit thepublic education campaign measures and the CTP Dashboard.

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Most Popular Quarterly Content: Visit this page for the most viewed content in FY15 Q3.

What’s New in July 2015

New performance data are available for the dashboards below.

Cross Agency

• Advisory Committees Dashboard: As of FY15 Q2, the FDA advisory committee vacancy rateis at 13%. It had reached a historical low at 12% in February 2015.

• Unified Agenda-TRACK: The Spring 2015 Unified Agenda has been published; check out what rules and regulations FDA is working on here!

Center for Tobacco Products (CTP)

• CTP Dashboard: In just one quarter, CTP’s web and social media tactics have engaged over1.5 million unique visitors on FDA teen-targeted campaign websites and produced over 1.2 million interactions via social media.

Center for Veterinary Medicine (CVM)

• CVM Dashboard: In FY15 Q2, CVM received 27 warning letters, 21 of which were reviewed within 15 working days.

Office of Special Medical Programs (OSMP)

• OSMP Dashboard: In the first half of FY15, the Office of Orphan Products Development completed 321 orphan drug designation reviews, 92% of which were completed in 90 days or less. 

August 2015 Upcoming Performance Data Updates

• Center for Biologics Evaluation and Research (CBER)
• National Center for Toxicological Research (NCTR)
• Office of Operations
• Office of the Chief Scientist (OCS)