MercatorNet: Turning your job into a game. MercatorNet editor's new novel | MercatorNet | June 14, 2017 |

| MercatorNet | June 14, 2017 |


June 14, 2017

There’s something addictive about games. Not chess or baseball. They’re games, too, but not addictive in the physical craving-for-the-next-hit sense. I mean the slot machine model of games, which has been imitated by social media. More and more, companies – and governments – are experimenting with engineering our behaviour.

Heather Zeiger, in today’s fascinating lead story, uses Uber, the ride-hailing company, as an example. To get its drivers to work more so that customers will always get picked up quickly, it gives them worthless non-cash incentives to go the extra mile at work. And people respond. Is that creepy, or what? 

Michael Cook
Editor
MERCATORNET

Turning life into a game By Heather Zeiger Marketers are trying to make life easier by borrowing techniques from the gaming industry Read the full article

 

To Create a World By Carolyn Moynihan A debut fantasy novel with a classical theme and spiritual insight, by our Associate Editor Read the full article

 

A call for moral toughness in an age of amoral niceness By Eric Cohen Jews and Christians should work together to reassert the moral high ground of Judaeo-Christian civilization. Read the full article

 

‘A possession for all time’: the first and greatest history book By Julia Kindt Thucydides’s History of the Peloponnesian War remains unsurpassed as a study of politics and human nature Read the full article

 

Weapons of mass distraction By Tony Rao Social media can be as damaging as drinking and drugs for Millennials Read the full article

 

When gender is in question, Mx is the best match By Peter C. DeMarco It allows respectful ambiguity on both sides. Read the full article

 

Powerful commercial interests are backing prenatal genetic screening By Philippa Taylor How much will parents pay for the perfect baby or a baby of the right sex? Read the full article

 

Children’s books nobody can afford to miss By Susan Reibel Moore After their mother abandons them, four children journey on foot to their grandmother's home. Read the full article

 

Don’t push population control on Africa By Shannon Roberts The continent needs employment, not pills. Read the full article

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