Press Announcements > FDA, FTC take action against companies misleading kids with e-liquids that resemble children’s juice boxes, candies and cookies

Press Announcements > FDA, FTC take action against companies misleading kids with e-liquids that resemble children’s juice boxes, candies and cookies



FDA, FTC take action against companies misleading kids with e-liquids that resemble children’s juice boxes, candies and cookies



Warning letters are part of joint effort to protect youth from dangers of nicotine and tobacco products and part of FDA’s new Youth Tobacco Prevention Plan



As part of ongoing efforts to protect youth from the dangers of nicotine and tobacco products, today the U.S. Food and Drug Administration and the Federal Trade Commission (FTC) issued 13 warning letters to manufacturers, distributors, and retailers for selling e-liquids used in e-cigarettes with labeling and/or advertising that cause them to resemble kid-friendly food products, such as juice boxes, candy or cookies, some of them with cartoon-like imagery. Several of the companies receiving warning letters were also cited for illegally selling the products to minors. Continue reading.